India is among the regions where video game distribution service Steam has seen a massive growth of more than 150% when it comes to new users from 2019 to 2024.

Kassidy Gerber, part of Steam's business development team at Valve, delivered a "Platform Update 2024" talk at the Nordic Game 2024 Spring conference on May 24, 2024. During this talk, Gerber outlined Steam's key growth regions with India showing a more than 150% increase in new users.

Mission on Steam and New Revenue Estimates Gerber explained that "part of" the "mission on Steam is to reach gamers around the world." She added, "We invest a lot in making sure we price in the right currencies, accept the right payment methods, and connect our servers close to our customers." Steam has demonstrated this approach through recommended regional pricing in most of its operating regions.

Steam's Key Growth Regions Other regions experiencing 150% growth for new users include Japan, Ecuador, Mexico, Chile, Israel, and Pakistan. Regions with over 100% growth include China, Serbia, Spain, the Philippines, Vietnam, Peru, and the U.S.

Steam is growing rapidly, with significant user base increases in Asia, Southeast Asia, Central America, and South America over the last five years. Peak concurrent users on Steam have reached 36.3 million, with 10 million in-game simultaneously. GameDiscoverCo estimated the total gross platform for Steam in 2023 at USD 12 billion, compared to previous estimates of USD 6.5 billion from Microsoft in 2021 and USD 9 billion from VGInsights in 2023.

Valve Executive Highlights Localization The talk also emphasized the importance of adding regional language support to Steam, enabling gamers to use the store in their native language. While Valve does not currently support Hindi, the platform's rapid growth is promising. Gerber noted that Steam is working on expanding its language support, increasing the number of supported languages from 29.

Steam's Sustained Growth Gerber shared a chart of global revenue, showcasing Year-on-Year growth from 2018 to 2024. She highlighted that Steam has maintained sustained growth even after the platform's pandemic-era surge.

Other discussion points included Steam's visibility, the importance of discounts and sales, Next-Fest, and the Steam Deck launch. Valve mentioned it is "working hard to make Steam Deck available in more countries," with hopes of eventual expansion to India.

Steam's popularity stems from regional pricing, frequent sales, and the absence of advertisements. In India specifically, factors like affordable regional pricing, support for local payment methods, and a growing PC gaming community have contributed to its success.